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Brand Guidance

Brand Asset

Swooping in Unison

DCA aim to send a broader conversation around our mission. We believe DCA needs a community that act together and move rapidly.

Brand Guidelines

Through our fresh new design system, we hope to express how proactive and passionate in raising awareness of marine challenges and pollution. We are data-driven problem solvers and always move as a community to take action.

Logo

Usage:

Do Use the logo files provided

Do not recreate the logo

Do not use different colors other than the brand colors

Do not crop the logo

Do not add drop shadows

Do not use the logo on a background without sufficient contrast

Do not use the white logo on a background without sufficient contrast

Supergraphics

Usage:

Do use as a graphical elements to communicate the “Swooping in Unison”

Do use to define the focal point of a photograph

Do not use different colors other than the brand colors

1. Image with swoosh

Interaction between swoosh line and image

2. Image with swoosh

The swoosh can also be used for graphic element without any other element illustration of photo

3. Image with swoosh

Take the part of the swoosh that can be used as masking or window for photo

4. Image with swoosh

The swoosh line can also be formed into expressive from or context
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